However, closing the first sale requires persistence and concentration. It can be challenging to identify which of the hundreds of channels and methods of business promotion make the most sense for your enterprise and yield valuable outcomes.
To get started with Shopify’s online sales
It’s simple to become caught up in the never-ending cycle of making adjustments to your store in an attempt to achieve perfection, rather than focusing that attention on the most crucial task of all: drawing customers into your store. Take up this challenge: Drive targeted traffic with the intention of generating sales over the next thirty days, if you have already followed the store launch checklist of E-commerce Buy.
Why focused traffic is important for new businesses
When you’re starting a new online store and developing a business behind closed doors, it’s easy to assume you’re becoming better at everything—nitpicking brand colors, vacillating between fonts, second-guessing your pricing, and getting bogged down in the little things.
Conversely, genuine progress can only be achieved by exposing your company to the outside world. Establishing a standard that can be measured with precise figures is necessary before you can determine what you’re improving. That’s the reason traffic is so crucial.
If you don’t generate traffic, you won’t know if there is any interest in your products. If you don’t generate traffic, you won’t know if your pricing are too expensive. If you don’t generate traffic, you won’t know if your brand appeals to the people who are meant to see it.
I’ve compiled a list of some of the most widely-applicable E-commerce marketing strategies into an easy-to-use checklist that will help you focus your efforts and provide you with resources to help you learn how to implement them.
To get warmed up, let’s begin this checklist with some free and simple traffic sources. Next, we’ll go to more intensely focused marketing, which calls for larger time or even monetary commitments.
Free traffic sources: Targeting the easiest targets to reach
The free sources of traffic should be investigated initially. Usually, this entails personally sharing your store with your network and pertinent internet communities.
Make use of your own networks
There’s nothing wrong with it when businesses rely on their personal connections to earn their initial few sales. To let everyone know about your store, post links to it on your personal accounts on Facebook, Twitter, LinkedIn, Instagram, and Snapchat.
To spread the word about the opening of your store, you should also think about sending direct emails to your closest contacts. You don’t require their purchase in order for them to support you, so ask them directly for a share donation.
This is a good technique to collect early feedback, but any sales you make this way won’t be as fulfilling as when you win the trust of a total stranger as a customer.
This is the least qualified source of traffic on the list, so don’t give up if you don’t make any sales from it.
Participate in internet forums
Never undervalue the importance of strategically placing a link to your store. Join Facebook groups, make posts on forums like Reddit, and look for specialized online communities related to your field. You can communicate with folks who have grouped themselves around particular interests using any of these methods. Look for hobbies that are connected to your line of work.
Paid advertising: Investing cash to generate revenue
Using paid advertising to swiftly acquire focused traffic is the best approach to generate income online. The good news is that you may pay for each click on a lot of paid advertising channels. In certain cases, you might begin with as little as $10.
Since every advertising platform is unique, you should select your channels according to your target audience and the ways in which the tools help you connect with potential customers. You might even want to look into which social networks are more popular in particular marketplaces if you’re targeting particular nations.
Publish multiple posts to the feed of your primary profile before looking into paid social media marketing (curating content is a simple way to proceed). When visitors check it out, it won’t be entirely empty of activity.
Facebook marketing
Facebook is one of the most widely used social networks, with the most varied user base in terms of age, income, gender, and ethnicity, according to Pew Research.
To reach their prospective clients, a variety of brands can take use of Facebook’s targeting choices, which include age, gender, job title, geography, and interests.
The final one, interests, is particularly helpful. Facebook sites that users have liked can serve as the foundation for creating ideal buyer profiles, which help you target your adverts.
Suggestion made for: Retailers who know exactly who their ideal clients are and what interests them. If you target individuals who are interested in pop culture icons, a company selling t-shirts with pop culture references, for example, can easily find its audience on Facebook.
Facebook advertising is used by United By Blue to advertise their environmentally friendly goods. To advertise their clothing, they can specifically target individuals who have an interest in conservation and the environment. This advertisement is an example of a carousel that highlights various product groups.
Instagram marketing
Instagram is appealing for many reasons than just its mostly millennial user base and visual presentation.
In addition, statistics from Smart Insights indicates that it has one of the most active user populations among social networks. If you employ relevant hashtags, it’s a terrific platform not only for influencer marketing but also for getting a large number of people to see your regular unpaid posts.
Using Instagram advertising, you may increase traffic by displaying your own visual advertisement in other users’ feeds. Follain, a skincare and cosmetics firm, uses Instagram advertisements to advertise their complimentary samples. As you can see, over 3,600 people have watched the advertisement.
Google Marketing
When making a purchase, a lot of consumers search for it on Google first. When users search for relevant terms, Google Ads, formerly known as Google AdWords, allows your site to appear at the top of the results page.
There are a few alternatives available through Google advertising: Shopping Ads, which display your product photo and price in a more e-commerce-focused manner, and text advertising that stand out in search results.
To find out the volume of searches for terms that your target audience may be using, conduct keyword research. Because of its complex interface, Google AdWords can be scary to many people. If you’d rather to hand it off to someone else but still want to take advantage of this opportunity, think about hiring a Shopify Expert.
Outreach: Reaching out to current audiences
If you are the only one communicating about your brand, it won’t be particularly effective. Thank goodness for the internet, anyone can now create a platform and, consequently, collaborate with others.
The following strategies not only aid in increasing traffic, but they also frequently involve the usage of content (a news article or a product review, for instance) that enhances the legitimacy of your business. With every productive partnership, you’re essentially accomplishing two goals at once.
Remember: You should always ask yourself, “What’s in it for them?” when making a presentation to build these partnerships.
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